DIVA

What I did

Branding and design

DIVA - Reclaiming a Dutch icon

DIVA is the untold story of Jetta Goudal, a femme fatale movie star from the golden age of Hollywood. Did you know that she’s the only Dutch actress to have a star on the walk of fame? My guess is that you didn’t, as she did a good job at keeping her Dutch roots hidden.

Jetta’s entire life is shrouded in mystery. She had managed to become a world renowned actress, created much unrest within Hollywood with her feminist behaviour, and managed to lie to the entire world about her real identity. You can learn more about Jetta and the book here.

Choosing the right elements

Conceptually speaking, I wanted to recreate the glamour of the silent movie era while paying hommage to Jetta’s strong and outspoken personality. After all, she was the first female movie star to go to court against a major Hollywood producer.

So for the cover to make the right impression, I needed iconic design elements: a font that can speak for itself and a colour palette that would grab the immediate attention of our audience.

To portray Jetta at her at her full glory, the book was also accompanied by a complimentary feature film. Each book contained a “movie ticket” with a secret access code, glued to the inner flap.

The documentary wasn’t communicated as “free” or “complimentary” but rather as “exclusive” and “special for readers”.

Look mom, I’m on TV!

Well not me personally, but the book itself received a lot of media attention. Jetta’s secret identity was revealed on national television, and the Dutch population could finally reclaim their Hollywood DIVA.

Work done for Gekkota B.V.