Concept and Design.
Spotting the opportunity
Let’s be honest, being a professional creative can be a pain sometimes. Feeling uninspired and a little stuck in my own perfectionist comfort zone, I decided to put my frustration to work.
And that’s how No one saves you came to life. A self-initiated creative challenge to help me reboot my process, have fun, and set my judgements aside.
Why “No one saves you”?
Because no one can save you, only you can save you. If you don’t like your job or the level of your work, if you want to get better, faster or smarter, the only person who can get you there is you.
And that’s what this project was about really, saving myself from a creative rut instead of waiting for a cool project to drop in my lap.
Making the rules
To fully commit and avoid going all over the place, I created the following set of rules:
Perfectionism vs. Reality
So at some point life happened, and 30 consecutive days proved to be a little too ambitious. Nearing the end I managed to skip a day which left me extremely demotivated.
Was I at fault for my lack of commitment, or was it the system that was flawed? To get to the bottom of this I decided to give the challenge a second try, using a more realistic approach this time.
Round 2 had some additional rules for skipping days. I wanted to make sure that this time I’d stay motivated instead of quitting altogether. I also removed the colour restrictions to allow myself more room for play.
In round 2 things got weird and quirky pretty quickly. Focusing less on being aesthetically consistent and more on experimenting, I ended up with some messy and emotionally charged designs. And even managed to slip in some Arabic and Russian typography. It was completely different from my usual style or approach, which was really my true purpose.
Although simple at heart, I learned a great deal by doing this challenge. Like how to go with the flow, approach new things with curiosity instead of fear, and allow myself to trust the process to see where it takes me.
But mostly I learned about the prototyping mentality. How to create quickly rather than perfectly, always be open to changing a process, and never stop learning.
What I learned
How to design a poster in 15 min.