I’m a design generalist driven by my constant curiosity for the world at large. I studied visual communication in Lebanon, and have worked in design and advertising in Beirut, Doha, and Amsterdam. I’ve helped develop and grow brands, worked with multinational businesses, and helped nurture early-stage start-ups.

At the moment I’m focusing on exploring Web3 opportunities in the realm of sustainability at Kryha.

If you want to take a dive into the inner workings of my generalist brain check out my blog. It’s where I blow off steam by writing articles about behavioural insights, design, psychology, and more.